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Channel: Social Media Advisor. HR Communications Specialist. » Interactive Advertising Bureau
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THESLOGAN MAGAZINE NEWS

12.02.10 Estudio sobre la efectividad publicitaria de los formatos rich media y video online Un estudio realizado por EyeWonder e InsightExpress con la campaña de Energizer “Monsters vs Alliens” pone...

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Online Ads Constricted Due To Privacy Concerns

Image via CrunchBase Do you think that there are too many ads flooding the online space? According to a new study from the Ponemon Institute, marketers using online behavioural advertising; tracking...

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IAB Seeking to Set Standards

Bureau quietly marshalling effort to fix measurement mess -By Lucia Moses Web audience measurement amounts to a Tower of Babel, with various vendors and Web publishers speaking in a multitude of...

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Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to...

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[G] What does the future of display advertising look like?

Official Google Blog: What does the future of display advertising look like? This afternoon, we gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled...

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Guidelines, Standards & Best Practices – iab

View the IAB Operating Agenda: Beyond Time and Space, a top-level objective of the IAB, guiding the creation of new initiatives and advancing existing endeavors. The IAB addresses major issues in...

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IAB Supports Consumer Control over Internet Ad Experiences

  Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice Publishers Will Not Be Penalized by Council of Better Business Bureaus for Ignoring Web Browsers’ Ineffective & Confusing...

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IAB and MMA Release: Download the Mobile Phone Creative Guidelines

IAB and MMA Release “Mobile Phone Creative Guidelines” With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on...

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