THESLOGAN MAGAZINE NEWS
12.02.10 Estudio sobre la efectividad publicitaria de los formatos rich media y video online Un estudio realizado por EyeWonder e InsightExpress con la campaña de Energizer “Monsters vs Alliens” pone...
View ArticleOnline Ads Constricted Due To Privacy Concerns
Image via CrunchBase Do you think that there are too many ads flooding the online space? According to a new study from the Ponemon Institute, marketers using online behavioural advertising; tracking...
View ArticleIAB Seeking to Set Standards
Bureau quietly marshalling effort to fix measurement mess -By Lucia Moses Web audience measurement amounts to a Tower of Babel, with various vendors and Web publishers speaking in a multitude of...
View ArticleGetting Started with Banner Advertisements
Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to...
View Article[G] What does the future of display advertising look like?
Official Google Blog: What does the future of display advertising look like? This afternoon, we gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled...
View ArticleGuidelines, Standards & Best Practices – iab
View the IAB Operating Agenda: Beyond Time and Space, a top-level objective of the IAB, guiding the creation of new initiatives and advancing existing endeavors. The IAB addresses major issues in...
View ArticleIAB Supports Consumer Control over Internet Ad Experiences
Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice Publishers Will Not Be Penalized by Council of Better Business Bureaus for Ignoring Web Browsers’ Ineffective & Confusing...
View ArticleIAB and MMA Release: Download the Mobile Phone Creative Guidelines
IAB and MMA Release “Mobile Phone Creative Guidelines” With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on...
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